Our story
"Everyone gets happy from a delicious pastry"- by Mo Lamkoref
"It started with my mother's fresh bread."
"One of my fondest childhood memories is the moment my mother took her crusty, warm bread out of the oven. That smell then filled our whole house, fantastic. It made me really happy. I think the baking bug got me even then."
Momade cupcakes is our passion. Giving people a good time - bringing them around the table together - that's great. Happy faces and delicious cupcakes. That's what Momade cupcakes does it for.

I remember the happy faces still around the table
Mo Lamkoref
Happy faces and delicious cupcakes. That's what Momade cupcakes does it for.
From one store in Antwerp to five locations in Belgium and the Netherlands
Since 2010, we’ve been baking fresh pastries every day in our bakery in Mortsel. What started as Mo’s dream grew into Momade Baking Memories: five locations where you can enjoy cupcakes, macarons, cookies, cakes, pastries, and other treats.
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2010
2010: The Beginning: Our First Momade Store
Mo’s dream is getting its own space: our very first store on Reyndersstraat, right in the heart of Antwerp.
Antwerp, Reyndersstraat37 Reyndersstraat, 2000 Antwerp Hours and Directions -
2016
2016: A sweet treat at the Stadsfeestzaal
Six years later, a second location is added. In the iconic Stadsfeestzaal, between the Meir and Hopland, you’ll now find Momade—a delightful stop during your shopping trip.
Antwerp Stadsfeestzaal78 Meir / 31 Hopland, 2000 Antwerp Hours and Directions -
2019
2019: Momade is heading to Brussels
Our first step outside of Antwerp. We’re opening a new store on Magdalenasteenweg, bringing our cupcakes, macarons, and pastries to the heart of Brussels.
Momade Brussels61 Magdalenasteenweg, 1000 Brussels Hours and Directions -
2020
2020: In Wijnegem as well
A year later, Momade opened a location at the Wijnegem Shopping Center. It’s the perfect spot for a cupcake while shopping, a slice of cake to share, or a box of macarons to take home.
Wijnegem Shopping CenterTurnhoutsebaan 5, Kiosk 701, 2110 Wijnegem Hours and Directions -
2022
2022: Across the border to ’s-Hertogenbosch
Momade is setting foot on Dutch soil for the first time. We’re opening our first Dutch store on Krullartstraat in ’s-Hertogenbosch. A new location, same story: fresh every day, made with love in our studio in Mortsel.
Momade ’s-Hertogenbosch7 Krullartstraat, 5211 HR ’s-Hertogenbosch Hours and Directions

Our promise: top quality products!
Momade consciously chooses local, sustainable and quality. From Belgian chocolate from Belcolade, farm-fresh organic eggs and homegrown fruit, we know what really tastes good. Our cupcakes and other goodies contain only natural dyes and are free of preservatives. We keep sugar to a minimum.
Every day we prepare our pastries, chocolates and macarons fresh in our own workshop, and you can taste it! Fancy a delicious pastry? Order your favorite!
Vegan or food intolerant? Our goodies are for everyone!
Do you eat vegan or are you lactose or gluten intolerant? Prefer no sugar? Momade makes vegan cupcakes and other low allergen treats especially for you. In our extensive assortment you can also find cupcakes low in lactose, sugar, eggs or gluten.


